Post Malone is gearing up to make a splash in the wine market.
The Rockstar hitmaker has teamed up with entrepreneur James Morrissey of Global Brand Equities and music manager Dre London of London Entertainment Group to launch Maison No. 9.
Described as a “light, high-quality, accessible rosé from Provence, France”, the wine will be available to purchase online and in stores from June.
Rose wine – picture courtesy of © pexels/kaboompics.com
“Rosé is for when you want to get a little fancy,” the 24-year-old said. “It’s a nice switch up and I have been thinking about doing my own wine for a while. It was great to work with Global Brand Equities because they saw the vision and we got to do some super cool stuff. Maison No. 9 goes down smooth, and you’re all going to love it!”
The name Maison No. 9 was inspired by Post’s favourite tarot card, the Nine of Swords, and represents “overcoming the daily challenges we all face”.
Working closely with winemaker Alexis Cornu, the musician and his co-founders spent much of 2019 testing different grapes and sampling blends until they settled on the final product.
“Intense and inviting aromas of freshly picked fruit, such as ripe pineapple, pear and strawberry, meet hints of sweet French desserts once uncorked. The clean, dry, crisp finish is balanced and round with a texture that is mouthwatering and savoury, perfect for drinking on its own or with a variety of dishes,” a company representative added.
Maison No. 9 will be available in three sizes and priced from $21.99 (£18) per bottle.
Austin Richard Post (born July 4, 1995), known professionally as Post Malone, is an American singer-songwriter, rapper, record producer and actor. Known for his introspective songwriting and laconic vocal style, Post has gained acclaim for bending a range of genres including country, grunge, hip hop and R&B. He first attained recognition in 2015 following the release of his debut single “White Iverson”. He subsequently signed a recording contract with Republic Records. (Fonte: Wikipedia)