Stella McCartney has launched a breast cancer charity called Stella McCartney Cares.
The British designer has been a longtime advocate for awareness of the disease, having lost her own mother, Linda McCartney, to breast cancer in 1998. Now, McCartney is opening her own philanthropic platform registered in the U.K., and donating 1,000 of her Louise Listening post-operative mastectomy compression bras to women undergoing breast cancer treatment.
“It’s a cause so close to my heart and the reason I designed the Louise Listening bra is my experience of seeing someone that I loved go through such a traumatising operation, a mastectomy,” she said in an interview with WWD. “I found that the mastectomy bras available at the time were just another moment where (breast cancer patients) lost their femininity and they lost a sense of who they were as a woman. I wanted to create a product that really is still beautiful and still feminine and still celebrates the power of being a woman.”
The bras were introduced in 2015, before she modified the product in 2018 to include soft internal pockets for use with prosthesis, wide adjustable straps and an extended size range of small to extra large. These can be requested via McCartney’s official website.
In addition to launching Stella McCartney Cares online, the fashion mogul has also released a breast cancer awareness campaign short film called All Is Love, tapping Luther star Idris Elba to front the project.
Sofia Vergara is the face of the label’s annual Breast Cancer Awareness campaign, and wears a limited-edition Rose Romancing lingerie set, which McCartney hopes will serve as a reminder to keep healthy and get checked regularly.
Text © Cover Media
Image Stella McCartney by © John Rainford/WENN